Get To Know Us

Get Inspired

Our Story

As a mother of three, proud grandmother of four, and an OTR truck driver who knows how tough it can be to provide everything our kids need. I know firsthand how quickly the costs of raising children can add up. From big essentials to little everyday needs, it can feel overwhelming to provide everything while still wanting products that are safe, modern, and built to last.

My journey into creating Now and Today Kids started with something simple — a highchair and swing combo. It caught my attention because it combined two big items into one smart solution. I thought, “Who doesn’t love an all-in-one package deal?” Why spend so much on multiple items when you can invest in one product that does it all? That idea stuck with me — families deserve practical, affordable, and stylish options without sacrificing quality.

And while our children are growing up faster than ever, I believe in bringing back what matters most: play, imagination, and comfort. Outdoor play doesn’t have to be a thing of the past — it can be a big part of our kids’ future.

What started as my personal mission to find products that made sense for my family has grown into Now and Today Kids — a place where families everywhere can shop with confidence. Together, we’re building a community that values comfort, fun, and care.

Now and Today Kids